- - the development of the%26S226; Chengdu
One
As a kind of industry, the cultural industry of creative idea is often to refer in particular to with digital technology," make the happy digital amusement field """ to people, it is production and the design of game software mainly , still includes network chat, network media and online amusement as well as enjoys if offering audiovisualDVD,VCD,MP3, interactive television.1992, in year, have got the company that researches and develops specially to make single machine game. Since the leisure life style of fashion of Chengdu person is world-famous, player is numerous and level is high , has huge consumer group and market, as well as Chengdu information industry is developed, these string red shop quickly for the cultural industry of creative idea of Chengdu well foundation. Now, it is near that the industry of this field has reached to produce per year value5100 million Yuan, the whole country that has the approval of Ministry of Information Industry " the base of first Chengdu city digital amusement ( experiment ) ", it is biggest to have established the first area of whole country , aggregation the biggest digital amusement industrial park of enterprise, the network game that becomes the first national level of whole country moves to overflow industry development base. It has been formed that the Chengdu cultural industrial enterprise of creative idea gathers crowd, the general layout of the diversification of investment subject has formed. I for this piece of appraisement is: It is early to start , impetus is fierce , enters mature and upgrade stage.
But for the 2 words of " creative idea ", far more than digital amusement field can cover. It is more important, it is for the performance of human wisdom. Creative idea is for the valuable talented imagination of historical subject and realistic subject. Reflection is on profession , the major plan of being for cultural industrial project , is for the fields such as advertising design and the cultural packages of product and corporate image. This kind of enterprise or studio may be called in Chengdu to spread all over the place , influences the cultural construction of Chengdu each profession. It is for the attention of the cultural industry of creative idea , I more major is this piece.
Chengdu is the State Council the first historic and cultural city announced. The historical culture of Chengdu gives world the extremely deep impression left. Domestic and international visitor is the historical cultural rarity with rich Chengdu invariably and the culture given off from this Qing angry place empties. When Zhang Yimou of creative idea of great master comes to Chengdu, wonders at " Chengdu is one do not want to go city " , spreads whole world at once, arouse people universal sympathetic response.
Before doing overall appraisement for the cultural industry of creative idea of Chengdu, I talk about these first , am to tell your Chengdu cultural industrial history foundation. Have got so a foundation , may do more objective appraisement for the present situation of Chengdu cultural industrial development. For near some year, the attention of government for cultural industry has more and more high degree , promotes the intensity of cultural industrial development to have more and more formed common recognition in whole society , for developing cultural industry energetically, cultural industry also has got considerable development. But Chengdu culture moves world, it is still the thing that leaves in history mainly, if river weir and military marquis ancestral temple , Du Fu Cao hall. Has the Chengdu person of today left what to world? Sun and the window of the Disney paradise of America and the world of Shenzhen Shuo impression Liu San Jie, these is artificial world the major cultural project left. Compare under, it can move the cultural product of world if the Chengdu person of today has not created to progeny yet.
This two years go to east and central section because of editing the Chengdu cultural industrial blue book of development report and bringing team , west learning investigation culture industry development condition. There are the, mature major cultural project that they create in the city that we go to , cultural industry has become the pillar of these cities basically industry, have not only fired the world brand of city culture , have enriched spiritual enjoyment and the cultural life of people , and have improved local industrial structural and economic increase way, give person stone to break Jing the shake of day. At the same time, the gap that has also seen Chengdu quickly develops cultural industry for Chengdu to have got stronger sense of urgency.
Chengdu has the extremely rich, splendid dazzling historical legacy and realistic foundation that develops cultural industry , should have larger better development. Why have reality and ideal greater gap? When I look , this intermediate biggest bottleneck is that the cultural industrial development of creative idea is not enough. Creative idea is the foundation of all cultural industrial developments. The development of the profession of creative idea how to, influence scale and the level of cultural industrial development. So, I for Chengdu culture industry when the overall appraisement in the aspect of creative idea" develop to be not enough very much", " is still in primary stage", " still have great development space ".
2
I for this field overall is not high , successful case is also relative only, as in " Jin ", " happy plum forest " and " build river museum " , the drama of song and dance" golden sand". But relatively, successful case has these or it is many or few to regret.
In " Jin " is a odd Pa, have gotten the praise of the most visitor. But she has two hard wounds: One is too stingy, little domestic jasper, the industrial benefit that forms will not be too many. Certainly, this gets the geography condition of making in brocade; 2 has no what artistic imagination. Say with jargon, is creative idea is not very high. " happy Mei Lin" when village sightseeing leisure industrial aspect may be called to hold afterwards go up, can satisfy the life demand that Chengdu person advocates nature , industrial benefit is higher. The newspaper of Chinese culture for her industry benefit makes the report of special subject. Since this kind of creative idea is duplicated easily, in fact after" happy Mei Lin" having arisen big and small village sightseeings leisure garden district," happy Mei Lin" may last "benefit" must get challenge. She when enjoy the time with the most flourishing reputation I have said ," happy Mei Lin will have crisis awareness". " build river museum" folk manages major subject museum first river, creative idea and content domestic and international similar subject aspect is very few. But the political value of this museum is higher than commercial value, there are the element of few industries. Address is chosen in the place of being far away from metropolis , passenger source will give a discount. Additionally, in the project of modern culture, the composition of experience and participation is hard to nearly form comprehensive benefit for zero. The drama of song and dance" golden sand" have collected the domestic creation and participation of first class past master. After some of form correctings, it is more and more fine, popular color is more and more thick. In which, some parts have had classical quality. I believe that this drama of song and dance can bring Chengdu to world. What is regretful is that " Jin Sha " draw material in the golden sand ruins of recent excavation in Chengdu, Chengdu regards creating golden sand ruins as the one of 3 big brands propagated to world. The drama of song and dance" golden sand" Chengdu and golden sand ruins and story of deduction nearly have no any relation, even if on spiritual last, city soul, also seeing , do not serve as what relation , may transplant in other any a cities. Especially when music creation aspect, 3 treasures are the music great master that I most revere , the music of " Jin Sha " has also reached first class level, have Chinese manner and national manner, it is to lack " local manner". Seem him to be not enough for Sichuan music assurance, is not enough for Chengdu music assurance. In present world, you do not look down upon region characteristic. The more the thing of " region " has shake force the more, as Yunnan " the guest far away asks you leave " , Sichuan " Kang decide love song " , Dalian on " solar island " , Hainan " ask ends of the earth ". Here, what may most compare is that song and dance drama" impression Liu San Jie". Is closed the music accompanied , in make people associate film" Liu San Jie" familiar lyric: Have thanksed , thanks for every many villagers. My home has no tea meal , has only folk song to respect kinsfolk. At least, I am to have been deeply been moved. Region cultural excavation is that the condition in " give " takes off dancing. Leave given condition to imagine freely , create freely , may be artistic great master , but is not the great master of creative idea.
Analyse the case of these successes , discover easily: These successful cases, the Chengdu local enterprise or studio that is engaged in the business of creative idea participates seldom. Former 3 cases are nearly a rear case of the enterprise functionary who is not special field that created , is the creation of Beijinger mainly. Here, it has a lot of things that deserve thinking deeply. It sends a message to us: Chengdu local lack can have the domestic full-time talent of creative idea who influences and creates first class cultural project and the enterprise of creative idea. It is disproportional that this will develop the demand of cultural industry energetically with Chengdu.
3
Because of the factor of geography and tradition, Chengdu person has formed the cultural spirit of " say Fa nature , advocate romantic, pursuit high end ". River weir project shows , is skilful as coming out to seize the conception of day merit, arouse wisdom and the imagination of generation Chengdu person. In the aspect of the talent of creative idea, it is many that Chengdu may be called talent. However, why Chengdu of today no birth a batch has created when the domestic and international specialized personnel and professional company of the large scale cultural project that has influence? First reason is that message is asymmetrical. Government when issue this kind of message aspect should action.
Under existing cultural industrial system, when cultural industry has become to have have development for today of prospect, when is already cultural Qiang city major development strategic Chengdu that grabs , design and creative major cultural project often need the close coordination of local governments at various levels and the professional talent of creative idea , develop own advantage. In fact, since message is asymmetrical, between have kept apart of each other cooperation and communication.
Not long ago I investigate national experimental unit the little construction condition of urban green city mountain town, feel here have numerous may create the "Mao Pei" of major cultural project. In history, giving here have left , may extend the ancient city ruins of the New Stone Age of Chengdu prehistoric history - - the ruins of Mang city; Having left to here on each the April 28 of the lunar calendar have5The persons of 10 thousand come to the medicine king temple fair that worships , here because of benefit the kindness pool of medicine Wang-Sun-Sai-Miao, is " widely known longeval town ". Again behave circle level" two legacies" green city foot of the hill takes off , passenger source is rich. Local government also has to create the desire of these cultural projects with great quantity. Since message is asymmetrical, so far, the no professional talent or plan organization of creative idea intervenes. Is so, local government becomes bigger in terms of both size and influence the desire of cultural project also only stay in at heart, the professional talent of creative idea also lacks the platform that demonstrates talent.
Chengdu has established the cultural industrial development program of " 115 " , has put forward the space layout conception of Chengdu cultural industrial development, it is rising that every place creates the upsurge of large scale cultural project. So, city goes up should issue the creation of every place regularly the message of large scale cultural project, put up to build the bridge of grass-roots government and creative idea or plan organization direct intercourse , is the professional talent of creative idea of Chengdu or plan organization offers fair Jing the opportunity of marking. The popularities of organization and talent are promoted in practice.
Second reason is that the intensity of
Chengdu has set up the association of cultural industrial association etc. , has collected the elite of the cultural talent of creative idea, this is the Chengdu development of cultural industrial future , has established a foundation stone, especially the mutually learning alternating experience of creative idea , is also government encouragement and integration this troops has created possibility. I have attended this association set up meeting. I for this association whether realization purpose goal, whether can do are vivid, whether when in Chengdu wild whirlwind the cultural industrial development entered suddenly builds merit upright field and performance the role of main force expression apprehensiveness.
Creative idea is the foundation of creation cultural project , and directly influences benefit and the level of this project. As Chengdu enforcement the cultural strategy of Qiang city, have pulled open to become bigger in terms of both size and influence cultural industry and creation the circumstances of world-class first class cultural project, government should pay attention to creative idea and the talent of creative idea. In moreover cultural industrial and cultural project, have at least contained the attributes such as advanced cultural, excellent culture and high-grade culture mostly, with ideology attribute, government has the responsibility of guide. So, based on above-mentioned various reason, the working department of government or representative government this respect may establish creative idea and the talent award of creative idea, for Chengdu cultural industrial development having the creative idea of major influence with cultural construction conception and creative idea talent gives award, may play the part of the role of encouraging, integrating and guiding.
( author personalWww.bjsj.sunbo.net)
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