Tuo Zu Hai: The cultural management of internet times

[ source: The | author of the People's Republic of China of the Ministry of Culture: Tuo Zu Hai |19: 36: 50 | ]

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Now our country in the aspect of network cultural development and management the problem had includes mainly: The importance of social the public for network and the knowledge of role are not high; Network technical capability of independent innovation is insufficient; Network message safe problem is still stressed relatively; The mechanism of management system can not develop appearance adaptation with technology.

The technical and cultural property of network

Network culture forms and develops along with the development of computer technical, communication technology and network technology to get up. The cultural property of internet or say network culture, is with the technical property of internet as foundation, and the feelings, language, behavior way and value and thought that forms in the use of people orientation. The network content that not only includes digitization also includes utilizing effect, way and the purpose of network. Stand. Grow. Stand

Generally acknowledged, internet has propagation speed quickly , has big data capacity , multi-media melts , globalization and openness , have no center and interactiveness and instantance , is easy to get the characteristics such as attack. Application and the technical property of network have decided that network cultural environment has the open feature of democracy, freedom and equality.

See from cultural main angle, instantance and the magnanimity message of network, have expanded main part to carry out the free degree of cultural choice , netizen has gotten unprecedented rich cultural consumer opportunity and content , is helpful for cultural popularity( the low income netizen of our country is the main part of netizen) , is helpful for the propagation of new knowledge and new idea. On the other hand, because of internet hide sex and fictitiousness and use convenience can be accepted just quickly by other person, the creativity of person had been aroused highly, the consumer that makes netizen be not only message resource has also become supplier and the producer of message resource. So, we see that network literature becomes best seller , have been even reorganized TV play , move free and network game; The broad rich guest that welcomes by netizen has broken the monopoly of traditional media , satisfies fully the needs that netizen expresses and demonstrates character freely; Broadcast guest has subverted the passive receipt of broadcasting and television the way regarded , make netizen become to create the active participator of sound and video message , at the same time the choice that lets user regard time for audiovisual content and receipt to have got freedom . . . . ..

See from cultural content or spirit, network has broken traditional program restriction and the space-time of different culture, have changed the cultural map of world: Audience may choose the person in Dream of the Red mansion and the super female voice in own mind through the way of mobile phone and network ballot, popular song may be created through network and is put out first on net and so on. Network has changed propagation and the creation of national culture , biography Cheng way, especially former cultural unidirectional transmission quilt many to move mutual to replace , make culture present multivariate, many shapes and changeful characteristics. And network culture often appears with the challenge person appearance of mainstream culture, clear up authority and center , at the same time again pursue the position of mainstream culture , have so formed the contradiction of value standard and the strong tension of cultural development.

But as application and the invention of other science and technology, the appearance of network is also a double-edged sword. Because of fictitious condition is convenient as offering , personalize in network propagation , personal will express wantonly, can also bring the injury for that other person is free. Anonymousness and the fictitiousness of network make communication become , at the same time also become more dangerous more at will with freedom and is not credible to deny. A lot of new problems are polluted and cheated as message and the development of the protection of personal privacy and the protective, national culture of intellectual property , teenagers indulge the bad network message overflows such as network game and pornography violence , network evil does challenge morals bottom line and public message safety, these problems have aroused worry and the extensive attention of all sectors of society. Sometimes, even become the public incident of hot spots of society. The phenomenon of listing as wanted as network is common. On February 26,2006, a name pastes a little cat for the netizen of broken glass dregs son on net, arouse netizen maximum indignation after steping on dead picture by a woman with high-heeled shoes, some netizens sends universal A level order for arrest , seeks to kill the murderer of little cat , causes this woman private message to expose , is compelled to leave job to move. China. Stand. Grow station

According to statistics for some years, it is 4230 thousand that the tip-off of citizen for illegal and bad network message reaches. How to normalize the behavior on the net of people build a technical support instead of the progress that needs technology completely by the network of technical control , also need the solution method of law and morals , need new cultural values more.

The networking _com of cultural production, propagation and consumer way

Network cultural industry is when the industry of information industry and cultural industrial, network industry and content in blend to agitate a new industry of prominent emergence, the creation given culture, produce, store and the aspects such as transmission, consumption and appreciation have brought the change of revolutionariness , especially when music , move to overflow , game and movie and television go up have created brand-new cultural life style and commercial pattern. Now, network cultural major minute is two parts: One is digitization and the networking of the industry of traditional culture, in full word library, museum and digital film; 2 is the form with message network as carrier have with content other the new-type cultural product of traditional culture, as network game and move short letter. Network culture is forming a kind of industry step by step in whole world , and maintains the impetus of high speed development. Www@ @com

China is promoting cultural digitization and networking actively , goes in order to digitize , networking drives cultural leapfrog development aspect has carried out a lot positive effort. " 2006 national informative developments strategy " put forward: To let network become advanced culture, the important channel of propagation regards building advanced network culture as the one of 9 strategic focal points of national informative development. " country expects cultural development at one hundred and fifteen o'clock outline " suggest clearly that the cultivation cultural group and content of creative idea offer business , put forth effort to develop digital content and move free industry , develop the digital content industry with digitization production and networking propagation as major feature actively. Drive forward cultural resource digitization and cultural message resource to share project , develop digital radio, film and television and digital publication. Quickly develop nation to move free industry , rise substantially country produces move free product quantity and quality. China. Stand. Grow station

But even network is cultural, industrial development also has some problems, such as network cultural product and service supply deficiency. Newest statistics shows that now, Chinese netizens number has formed huge network cultural consumption market for 162 million. But what they consume is foreign network cultural product mostly as well as plenty of levels not is proprietary intellectual property high even thick system the product made excessively , possess and have the network cultural product of the element of Chinese culture seldom, high horizontal original ability is also insufficient. Industrial development is quick with market order confusion same when, as network game for the negative influence of teenagers as well as the problems such as harmful network content and network tort.

The new train of thought of network cultural development and management

On world for interconnecting , the reason of network management is concerned with 4 aspects mainly: One is network message security field , includes striking network to commit a crime , strike is terroristic to move about , hacker. 2 is the protective rights and interests of the person under age, the control of including for pornography content in, public facility for the person under age adopt protective measure. 3 is the profession superintendency of internet , includes market access , resource management and service. 4 is promotion homeland culture, protect intellectual property.

In the aspect of it is these, the problem of our country that is faced with also has similar general interest , is the importance of social the public for network mainly, need to rise further with the knowledge of role; Network technical capability of independent innovation is insufficient, key technical and crucial equipment relies on import mainly; Network message safe problem is still stressed relatively; The mechanism of management system can not suit with technical development. Therefore we will refer to international experience on the one hand , will at the same time create management way according to the requirement of the development of Chinese culture.

First, should implement the effective management for the culture of network , guide network cultural development with correct values. Network may have no center, but person can not have no purpose with culture , wrongly to. Support mainstream network cultural strength , form the social identification of lively and positive mainstream public opinion and reinforced mainstream culture. Besides, comprehensive utilization is legal, administrative, economic , the means such as technology, ideological education and profession self-discipline, form to superintend in accordance with law , profession self-discipline, public supervision and standard orderly internet message propagation order. In. The country station of head of a station

Secondly, protect intellectual property , promote cultural innovation. Internet is the biggest carrier of message society, is human innovation accomplishment collect , to create , have offered condition. But innovation needs are for the powerful protection of innovation accomplishment , network intellectual property is protective to be imperative. The message that our country begins to implement from July 1,2006 network propagation right protection regulation for network environmental low-down article use reasonably have made detailed stipulation with legal permission, have offered a relatively good legal system environment for the development of the internet content industry of our country; June 9,2007, from the copyright treaty of World Intellectual Property Organization that World Intellectual Property Organization manages and" the recording product treaty and performance of World Intellectual Property Organization" come into effect in China, this marks the Chinese protection of intellectual property to rise , have gone to a new level. Head of a station. Stand

Finally, it is to defend national cultural safety. It is revealed that along with the development of network technology, the speeds of combination and different national cultural exchange quickly also make the conflict between each culture increasingly protruding, especially winner, tendency culture has formed huge pressure for the development of small and weak national culture. The internet users of developed country headed by America have taken the 70% of Internet user more , and changes the advantage of IT etc. high-tech aspect into the advantage of established rule , gets huge commercial and cultural interests with this. On internet, the message resource more than 80% is , is taking English as language carrier, this also becomes western country, is for the important means that other countries and regions carry out cultural expansion and infiltration. The national cultural safe conflict under open condition is unceasing as world is increasingly intense as competing to go up , management ability and the control of country for network message are also faced with new challenge along with the appearance of the new and high technology that changes with each passing day. Therefore developing country only carries out technical innovation actively , raises the technical level of self with great efforts, then can oppose the message cultural hegemony of the West, stick to the state sovereignty of message and cultural field.

( author department the cultural market department vice-director of the department of the Ministry of Culture Tuo Zu Hai) head of a station. Stand

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