Reporter will always learn yesterday from Chinese Red Cross, Chinese Red Cross will always the social donation total that department accepts each has been as high as 137 million Yuan. The south snow calamity enterprise donated roll that will always now announce shows Red Cross, donated enterprise concentrates in the financial profession and field of consumer goods. Have no up to February 6 with real estate as the enterprise of main business pass through the channel of Committee of the Red Cross to snow calamity region goes on donation. ( " February 13 everyday economic news "Http: / / finance, sina, com, cn / g/20080213/07401991585.shtml)
Snow calamity ruthless person has feelings: In front of disaster, large enterprise and people donate thing enthusiastically for the people of disaster area to contribute money. People think generally hand the estate business who holds a huge sum of wealth has reason more to offer own love. May up to February 6, " have no the enterprise with real estate as main business pass through the channel of Committee of the Red Cross to Xue calamity region goes on donation " let one to be surprised really. Possibly, have they offered love through other channels? The author inputs the 100 degrees " developer contributes money " , searches only " Pan stone Yi to the south people's donation 1000 thousand of disaster area " to wait for the news that have only a small number , evidently, more estate business has selected its alone good body.
As wealth, it is new and expensive, in recent years, the developer group of real estate are steady to hold various millionaire roll front rows. This has aroused people gorgeous Xian at the same time, have also led to a lot of group that censure - - estate business to be considered as a not large brilliance. In other words, in this year in the Spring Festival, each province of around south encounters the freezing rain snow weather that not met for 50 years, Heaven has offered one to them to mould vivid absolutely good opportunity again: Donate thing actively to the donation of disaster area of the masses , gain the good impression of people with this.
However, the developer of real estate lets slip a golden opportunity. Actually, do developer group do not know the importance of social image? Is not also. If sheet may be found out since moistening recklessly the philanthropist pop chart of Chinese Mainland put out in last few years continuously, in 2005 in the philanthropic pop chart of Chinese Mainland, is ranking the most former 10 philanthropists , have 7 is engaged in real estate industry mainly; The philanthropist who enters the sheet of roll in 2006 in, have 41 is engaged in real estate and construction business mainly. Thus it can be seen, wealth new your very much long for to twist the unfavourable image of self in the mind of the public, in order to reach wealth and the honorary purpose shared.
So, is at the time that the whole country unties bag generously for each province people of disaster area of south , why the developer group of real estate that are anxious always to improve image have covered money bag? The author thinks , the behind of this kind of not normal phenomenon has reflected developer group is perplexed: In building city, the present, besides future building city macro-control policy of increasing depression is not clear yet, they already from disorder front line under, perplexed have emploied non reason do not cooperate to take action , attempt to exert pressure to administrative strength while releasing mood.
Human behavior studies to show , when the condition of not clear expectation servant kind has two behaviors: One is save, one is to consume wealth in large quantities. " the Ta Kung Pao of Hong Kong " publish article on February 13, say , take advantage of the vacation of the Spring Festival in large quantity come to the Hong Kong's inland of " sweep goods " specially Hao guest buies the more the more Hao, some RMB that has brought a handbag visits port, 3 or 4 days Hao colored 200 thousand Yuan buies well-known watch , get into ring. Some colored 50 thousand Yuan buies a Chen Nian Jia to make , spend 30 thousand Yuan and kiss friend to eat as soon as eat abalone meal , one throws the luxury work style of the gold of 10 thousand make person Za tongue. Have not though called the roll these inland millionaires come from what profession, when millionaire roll the developer group that come out first estimate should in.
Pass through above-mentioned analysis evidently, though along with philanthropic consciousness run high increasingly, masses of estate business also has to jump into philanthropy and repayment social beautiful opinion , but it is inclined that their philanthropic consciousness and philanthropic behavior still have strong mood to melt. The author thinks that arises the reason of this kind of phenomenon to lie in: The wealth of China new your have though grasped plenty of wealthes, but they have not done really yet to understand the value of wealth , have not given the wealth on hand genuine quality yet, wealth the more , consciousness with the more big responsibility has no yet is deep-rooted, the values of " in in millionaire dies is a kind of shame " has not still been complete to go deep into their heart.
February 11" south metropolis newspaper" report first, the chairman group of Hong Kong of Central Plains uses forever green effect to imitate Ba-Fei-Te " share is supernatural" and chairman Microsoft cover Ci, while formally quiting "market" going up personal hand the 3 company's stock entire quantities such as the China of Central Plains and the real estate of Central Plains held pour into Shi Yong Qing fund, promote social program for public good , pay attention to the educational, medical subject of inland especially , and hope to help poor peasant.
The author expectation
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